Masataka Kawano is a
Creative Director & Art Director based in New York.
Scroll to see my work ↓
CHASE FREEDOM ⎯ CASHBACKING SEASON
When you get lots of cash back, it’s not just the holidays. It’s Cashbacking Season. This Halloween, Chase Freedom teamed up with the iconic film Scream, just in time for its 30th anniversary.
Agency: Droga5 NY, CCO: Rafael Rizuto, ECD: John Parker, CD Partner: Jonathan Vingiano
BWW ⎯ ESCAPE TO FOOTBALL
Buffalo Wild Wings Football Campaign. Your football sanctuary is calling.
Agency: FIG NY, CCO: Scott Vitrone, CD Partner: Jeff Scardino
UA ⎯ I WILL WHAT I WANT
Misty Copeland’s destiny was not to be a ballerina. But will trumps fate.
Agency: Droga5 NY, CCO: David Droga, CDs: Hannes Ciatti, John McKelvey, Creative Partner: Karen Land Short
CNN ⎯ FACTS FIRST
To help CNN find their footing in the face of “fake news”, we created a symbol for reason in a time of illogic.
Agency: FIG NY, CCO: Scott Vitrone, CD Partner: Spencer LaVallee
DE BEERS ⎯ WORTH THE WAIT
A strong relationship and a natural diamond are worth the wait.
Agency: Arnold Boston, CCO: Sean McBride, GCD: Donnell Johnson, CDs: Lea Platz, Doug Harry
CHASE ⎯ BANKING LEADERSHIP
Chase helps you manage your money with expert guidance, family banking, security, and convenience.
Agency: Droga5 NY, ECD: Kevin Brady, GCDs: Matthew DeCoste, Jay Hunt, CD: Samantha Salzano, Creative Partner: Jonathan Vingiano
WWF ⎯ VOTE EARTH!
In the wake of the election of US President Obama, 'Vote Earth' motivated 1 billion people across 88 countries to switch off their lights with a simple idea - In an election between Earth and Global Warming, 'Your light switch is your vote’.
Agency: Leo Burnett Sydney, ECDs: Andy Dilallo, Jay Benjamin, CD: Michael Canning, Co-Art Director/Designer: Kieran Antill
ACI ⎯ BE MORE INVESTED
When you care about someone or something, you go the extra mile. It's a universal mindset that we all relate to and one that American Century Investments shares.
Agency: FIG NY, CCO: Scott Vitrone, CD Partner: Jeff Scardino
EXPENSIFY ⎯ LAT TALKS
LONG ASS TABLE TALKS interview series. An entertaining approach to discuss DE&I at work place.
Agency: ALTO NY, CCO: Hannes Ciatti, ECD: Jason Bagley, CD partners: Brock Kirby & Tevin J Tavares, Designer: Cindy Nguyen
MACY'S ⎯ GET READY
Get ready for fall, get ready to take on the world.
Agency: FIG NY, CCO: Mark Figliulo, CD Partner: Sara Shelton
META AI ⎯ LAUNCH
For Meta’s first push into AI we helped launch a series of fun, interactive AI personalities and brought them to life on social via Instagram/Facebook.
Agency: Laundry Service NY, CCO: Matt Walton, CD Partner: Chris Maiorino
CHASE SAPPHIRE ⎯ TINY STORIES
On the shoot day, we’ve asked our talents rapid fire questions, with some leaning heavily into RTBs, generating tiny stories.
Agency: Droga5 NY, GCD: Tescia Deak, CD Partner: Jonathan Vingiano
NOTION ⎯ FOR YOUR LIFE'S WORK
Notion creates an environment for you to seamlessly manage your personal and professional life so you can be more fulfilled in both.
Agency: Instrument PDX/NY, ECD: Jack De Caluwe, Writer: Nina Austin, Designer: Kylie Freeman, Chi Hao Chang
AWAY TRAVEL
Various editorial visuals for AWAY’s brand & performance marketing.
UPWORK ⎯ UP WE GO
Upwork’s work marketplace is where companies can find independent talent to grow their businesses, and independent talent can find work to grow their careers. Up we go.
Agency: ALTO NY, CCO: Hannes Ciatti, ECDs: Dan Kroeger & Pierre Janneau, Writer: Jenny Bahn